We all know the feeling. It’s 3pm on a Wednesday and you realize you need to post something to your social media, but you have no idea what.

It can be hard to juggle day to day operations and maintain a regularly updated social media presence. It’s made especially hard when the ever evolving social media trends change. Your community wants to see new, fresh content. Not old recycled content, that has already been posted five times. 

So, that brings us to the original problem of not knowing what to post. That’s why we have compiled a few content ideas below for you to use when you’ve hit a bit of a creative block.

1.) Videos

Did you know 54% of consumers want to see more video content from a brand or business they support?

Videos have been growing in popularity over the last few years. But with everyone being in quarantine for most of 2020 video consumption has increased tenfold. This has a lot to do with the increasing popularity of TikTok. You can create a TikTok if you want to, but if that isn’t right for your brand’s voice there are a lot of great ways to create video content: 

  • Stories (Both Facebook and Instagram)
  • IGTV
  • Instagram Reels (New as of August 5th, 2020)
  • Snapchat
  • Youtube
  • Live Video (Instagram, Facebook, LinkedIn)
  • In-feed Videos (Facebook, Instagram, LinkedIn, Twitter, Pinterest)

2.) Your Employees

People do business with people. In order to build trust with your brand online people need to get to know the people that make your business tick. When a consumer is able to associate a face and a name to your product/ service it builds trust. Here are a few ways you can showcase your employees:

  • Work Anniversary
  • Birthday
  • Testimonial(s) about them from other employees
  • Fun Fact(s) about them
  • Write a blog about them
  • Record a video of them talking about their time at your company and/ or their experience with your product/service

3.) Instagram Takeover

An Instagram takeover can be a fun thing to do to mix up your usual content. Anyone from the new intern to the CEO, or even a celebrity or community leader can take over the account for the day. Have them post photos of their day to day life. Or even have them do an Instagram live and do a Q&A. 

4.) Ask a Question on Your Story

There are a lot of options when it comes to asking questions on your stories. Utilizing the native features on the platforms is great. The more interaction you get the better. Here are a few question ideas:

  • This or That Poll
  • Quiz related to your industry
  • Free response question asking what kind of content your community wants to see you post
  • Quiz Related to facts about your business

5.) User Generated Content 

Did one of your customers post a photo to their social media of them using your product? If so, reshare it and tag them in the post. People love to see other consumers using and enjoying a product, before they decide to make a purchase. 

Facebook, LinkedIn and Twitter make it really easy to share. You just need to hit the share or retweet button. On Instagram you have to download a third party app like InstaRepost or Repost for Instagram

Save these content ideas for the next time you have a bit of a creative block. Check back to our blog often. We will be posting more articles with even more content ideas.